As Texas continues to grow, New Braunfels has solidified its place as one of the nation’s fastest-growing cities. In 2023 alone, New Braunfels experienced a remarkable 12.49% population surge, gaining over 12,000 new residents, according to a recent study by SmartAsset. This impressive growth ranks New Braunfels as the second-highest in population increase among U.S. cities, only trailing behind Silver Spring, Maryland.
Why New Braunfels?
Nestled in the beautiful Texas Hill Country and strategically located just 33 miles northeast of downtown San Antonio along the I-35 corridor, New Braunfels offers an ideal blend of small-town charm and big-city accessibility. With Austin to the north and San Antonio to the south, residents enjoy proximity to two major Texas metros, making it easy to balance city life with the tranquility of Hill Country living. This appealing location has drawn in both families and young professionals seeking a lifestyle that combines vibrant local culture with convenient access to urban amenities.
A Growing Workforce
The increase in population isn’t limited to retirees or seasonal residents. A significant percentage of the new residents are of working age, adding strength to the city’s job market and supporting economic growth. From 2022 to 2023, New Braunfels saw an extraordinary 21.96% increase in working-age residents, marking a shift that aligns with rising demand for local businesses and services. As the city’s workforce expands, so does the potential for new business opportunities, a stronger local economy, and a robust tax base to support public projects and amenities.
Economic and Social Impacts
As demand rises, the city is poised to see exciting advancements in housing availability, infrastructure development, and business opportunities. From expanding educational facilities and healthcare services to introducing new retail options, population growth presents a dynamic chance to enrich the community, enhance services, and foster a thriving environment for residents and businesses alike.
The vibrant growth also shapes the cultural identity of New Braunfels, infusing the community with fresh perspectives and energy while respecting its unique heritage. This balance between tradition and progress is part of what makes New Braunfels so attractive.
ASA Properties: Creating Communities for the Future
At ASA Properties, we’re excited to be part of New Braunfels’ journey. Our mission is to create sustainable, thoughtfully designed communities that offer exceptional quality of life while supporting the area’s natural beauty and growing infrastructure needs. As we develop Veramendi — a 2,400 acre master-planned community with homes, schools, parks, green spaces and retail — we’re dedicated to enhancing New Braunfels’ charm and livability to meet the needs of both new residents and long-time community members.
